- Your selection
- Clear all
- Military x
- Other Regions x
- Strategy x
1 case(s) found.
The case describes the approach used by Oerlikon Buhrle to bid for the contract for the new short-range air defence system for the Canadian Forces. In particular, the case describes how the company articulated its offer, and what arguments it emphasised in order to be 'short listed' and then selected by the Canadian Government.
-
Reference 4256
-
Published 06 Jan 1994
-
Length 8 page(s)
-
Topic Strategy
-
Region Other Regions
-
Industry Aviation and Aerospace, Military
The case describes the approach used by Oerlikon Buhrle to bid for the contract for the new short-range air defence system for the Canadian Forces. In particular, the case describes how the company articulated its offer, and what arguments it emphasised in order to be 'short listed' and then selected by the Canadian Government.