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14 case(s) found.

John Wood and Room to Read

By  Jasjit Singh
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In the eight years since doing his MBA, John Wood has had a stellar career with Microsoft, where he is considered a rising star. But John feels a sense of purpose is missing from his corporate career.

    Published 21 Apr 2017

    Reference 6298

    Length 1 page(s)

    Topic Responsibility

    Region Asia

    Industry Education Management,  Higher Education,  Non-Profit Organization Management

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    John Wood and Room to Read

    By  Jasjit Singh
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    In the eight years since doing his MBA, John Wood has had a stellar career with Microsoft, where he is considered a rising star. But John feels a sense of purpose is missing from his corporate career.
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      Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

      By  Joerg Niessing,  Pierre Chandon
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      In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

        Published 11 Oct 2017

        Reference 6198

        Length 6 page(s)

        Topic Marketing

        Region Global

        Industry Higher Education

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        Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands

        By  Joerg Niessing,  Pierre Chandon
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        In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

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          Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands

          By  Joerg Niessing,  Pierre Chandon
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          In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

            Published 11 Oct 2017

            Reference 6198

            Length 10 page(s)

            Topic Marketing

            Region Global

            Industry Higher Education

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            Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands

            By  Joerg Niessing,  Pierre Chandon
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            In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.
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              Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands (Japanese)

              By  Joerg Niessing,  Pierre Chandon
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              In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

                Published 18 Jun 2021

                Reference 6198

                Length 7 page(s)

                Topic Marketing

                Region Global

                Industry Higher Education

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                Who's #1: INSEAD, Harvard, Wharton, LBS? (A): Designing Research to Measure the Strength of Business Schools Brands (Japanese)

                By  Joerg Niessing,  Pierre Chandon
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                In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.

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                  Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands (Japanese)

                  By  Joerg Niessing,  Pierre Chandon
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                  In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.

                    Published 18 Jun 2021

                    Reference 6198

                    Length 9 page(s)

                    Topic Marketing

                    Region Global

                    Industry Higher Education

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                    Who's #1: INSEAD, Harvard, Wharton, LBS? (B): Leveraging Research to Market Business Schools Brands (Japanese)

                    By  Joerg Niessing,  Pierre Chandon
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                    In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.
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                      Universitat Oberta de Catalunya (UOC): A University without Distance

                      By  Soumitra Dutta,  Paul Verdin
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                      Case Writers: Anne-Maire DE JONGHE and Eline VAN POECK Universitat Oberta de Catalunya (UOC) represents the case of a “green-field university” (a new start-up from scratch), a distance e-based university, located in Barcelona (Spain), which was able to use the specific regional context of higher education policy in Catalunya to embark on a rather unique strategy and establish a unique organizatio

                        Published 01 Jan 2004

                        Reference 5197

                        Length 19 page(s)

                        Topic Strategy

                        Region Europe

                        Industry Education Management,  Higher Education

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                        Universitat Oberta de Catalunya (UOC): A University without Distance

                        By  Soumitra Dutta,  Paul Verdin
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                        Case Writers: Anne-Maire DE JONGHE and Eline VAN POECK Universitat Oberta de Catalunya (UOC) represents the case of a “green-field university” (a new start-up from scratch), a distance e-based university, located in Barcelona (Spain), which was able to use the specific regional context of higher education policy in Catalunya to embark on a rather unique strategy and establish a unique organizatio
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