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In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.
Reference 6198
Published 18 Jun 2021
Length 7 page(s)
Topic Marketing
Region Global
Industry Higher Education
In 2017, the Financial Times ranked INSEAD the #1 MBA programme in the world for the second year in a row.
In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.
Reference 6198
Published 18 Jun 2021
Length 9 page(s)
Topic Marketing
Region Global
Industry Higher Education
In 2017, the Financial Times ranked INSEAD’s MBA programme #1 in the world for the second year in a row. The Dean of INSEAD, Ilian Mihov, commissioned a large-scale study to understand the shool’s brand equity compared to its peers. The goal is to optimize INSEAD’s positioning, value proposition and communication, to attract the best MBA students.