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2 case(s) found.
A European company establishes the only modem facility for its products in Korea, in partnership with a local firm, as part of its globalisation strategy. Quality problems, marketing difficulties and a shaky relationship with the local partner are finally overcome. The company must now decide how to develop its presence further.
Reference 4523
Published 01 Jan 1995
Length 20 page(s)
Topic Strategy
Region Asia
Industry Mechanical or Industrial Engineering, Paper & Forest Products
A European company establishes the only modem facility for its products in Korea, in partnership with a local firm, as part of its globalisation strategy. Quality problems, marketing difficulties and a shaky relationship with the local partner are finally overcome. The company must now decide how to develop its presence further.
Building a Team
Changing the Figures
The Mess
PT Kalimantan Pulp (A)
Safety First?
The Wife's Tale
Workshop Incident
A collection of eight cases that explore the cross-cultural tensions arising from the use of expatriate managers of many nationalities interacting with local workers during the building of a pulp mill in Indonesia.
Reference 4508
Published 01 Apr 1995
Length 3 page(s)
Topic Strategy
Region Asia
Industry Paper & Forest Products
Building a Team
Changing the Figures
The Mess
PT Kalimantan Pulp (A)
Safety First?
The Wife's Tale
Workshop Incident
A collection of eight cases that explore the cross-cultural tensions arising from the use of expatriate managers of many nationalities interacting with local workers during the building of a pulp mill in Indonesia.