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The case puts the reader in the position of a fictional venture capitalist considering an investment in Facebook. As part of the investment decision process, the protagonist analyzes the evolution of online social networks (OSN), the market profile and the various existing business models and valuation approaches.
Reference 5696
Published 26 Apr 2010
Length 41 page(s)
Topic Economics & Finance
Region North America
Industry Internet, Online Media
The case puts the reader in the position of a fictional venture capitalist considering an investment in Facebook. As part of the investment decision process, the protagonist analyzes the evolution of online social networks (OSN), the market profile and the various existing business models and valuation approaches.