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2 case(s) found.
Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.
Reference 6446
Published 25 Mar 2019
Length 16 page(s)
Topic Marketing
Region Global
Industry Oil & Energy
Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy.
The case highlights the role of innovation in the conservative oil and gas industry. A team of Italian engineers in the turbomachinery solutions unit in GE Oil & Gas division, based in Florence, build a centrifugal compressor that is half the weight and a third of the size of a traditional compressor.
Reference 6197
Published 24 Jun 2016
Length 9 page(s)
Topic Marketing
Region Europe
Industry Oil & Energy
The case highlights the role of innovation in the conservative oil and gas industry. A team of Italian engineers in the turbomachinery solutions unit in GE Oil & Gas division, based in Florence, build a centrifugal compressor that is half the weight and a third of the size of a traditional compressor.