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This condensed case describes the attempts of a successful Swiss MNC to expand in Asia. Despite 100 years of experience in the region, its exposure remains limited. Globally run divisions continue to favour traditional western markets. Attempts to strengthen the geographic dimension with the opening of a regional headquarters in Hong Kong fail. Will the MNC miss out on Asia's booming markets?
This condensed case describes the attempts of a successful Swiss MNC to expand in Asia. Despite 100 years of experience in the region, its exposure remains limited. Globally run divisions continue to favour traditional western markets. Attempts to strengthen the geographic dimension with the opening of a regional headquarters in Hong Kong fail. Will the MNC miss out on Asia's booming markets?
The introduction of a new class of persistent herbicides is anticipated by DuPont as a game-changer for the firm and its customers. Instead, the product creates unforeseen damage to vegetation. The mobilisation of the customer base soon extends to the general public and regulators, leading to withdrawal of the product and ultimately the sale of the DuPont business unit concerned.
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Reference 6071
Published 30 Jul 2014
Topic Strategy
Region North America
Industry Chemicals
The introduction of a new class of persistent herbicides is anticipated by DuPont as a game-changer for the firm and its customers. Instead, the product creates unforeseen damage to vegetation. The mobilisation of the customer base soon extends to the general public and regulators, leading to withdrawal of the product and ultimately the sale of the DuPont business unit concerned.
The introduction of a new class of persistent herbicides is anticipated by DuPont as a game-changer for the firm and its customers. Instead, the product creates unforeseen damage to vegetation. The mobilisation of the customer base soon extends to the general public and regulators, leading to withdrawal of the product and ultimately the sale of the DuPont business unit concerned.
- By 
Reference 6071
Published 30 Jul 2014
Topic Strategy
Region North America
Industry Chemicals
The introduction of a new class of persistent herbicides is anticipated by DuPont as a game-changer for the firm and its customers. Instead, the product creates unforeseen damage to vegetation. The mobilisation of the customer base soon extends to the general public and regulators, leading to withdrawal of the product and ultimately the sale of the DuPont business unit concerned.
The introduction of a new class of persistent herbicides is anticipated by DuPont as a game-changer for the firm and its customers. Instead, the product creates unforeseen damage to vegetation. The mobilisation of the customer base soon extends to the general public and regulators, leading to withdrawal of the product and ultimately the sale of the DuPont business unit concerned.
- By 
Reference 6071
Published 30 Jul 2014
Topic Strategy
Region North America
Industry Chemicals
The introduction of a new class of persistent herbicides is anticipated by DuPont as a game-changer for the firm and its customers. Instead, the product creates unforeseen damage to vegetation. The mobilisation of the customer base soon extends to the general public and regulators, leading to withdrawal of the product and ultimately the sale of the DuPont business unit concerned.
The case series “Acquisition Wave in the Fine Chemicals Industry” examines mergers and acquisitions (M&As) issues within the merging firms’ broader industry and competitive context. Most cases on M&As focus on the value of an individual deal (synergies, price, integration issues). In this case series we take another perspective.
The case series “Acquisition Wave in the Fine Chemicals Industry” examines mergers and acquisitions (M&As) issues within the merging firms’ broader industry and competitive context. Most cases on M&As focus on the value of an individual deal (synergies, price, integration issues). In this case series we take another perspective.
Most cases on M&As focus on the value of an individual deal (synergies, price, integration issues). In the case series "Acquisition Wave in the Fine Chemicals Industry", we take another perspective.
Most cases on M&As focus on the value of an individual deal (synergies, price, integration issues). In the case series "Acquisition Wave in the Fine Chemicals Industry", we take another perspective.
Most cases on M&As focus on the value of an individual deal (synergies, price, integration issues). In the case series "Acquisition Wave in the Fine Chemicals Industry", we take another perspective.
Most cases on M&As focus on the value of an individual deal (synergies, price, integration issues). In the case series "Acquisition Wave in the Fine Chemicals Industry", we take another perspective.
This case deals with the transformation of Dow Chemical under Value Based Management. Set in the period 1993-1999, it traces how Dows organizational structure, management systems, human resources practices and ultimately its culture were thoroughly transformed by VBM.
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Reference 4923
Published 01 Jan 2000
Topic Strategy
Region North America
Industry Chemicals
This case deals with the transformation of Dow Chemical under Value Based Management. Set in the period 1993-1999, it traces how Dows organizational structure, management systems, human resources practices and ultimately its culture were thoroughly transformed by VBM.
Chemical Corp. of America (Chemco), a US-based petrochemical corporation, has been building up its Asia-Pacific presence since 1994, culminating in the establishment of a regional headquarters in Singapore.
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Reference 4793
Published 01 Jan 1999
Topic Strategy
Region Global
Industry Chemicals, Oil & Energy
Chemical Corp. of America (Chemco), a US-based petrochemical corporation, has been building up its Asia-Pacific presence since 1994, culminating in the establishment of a regional headquarters in Singapore.
Chemical Corporation of America (Chemco) is a US based oil chemical diversified corporation based in Houston, Texas. In 1994, the companys presence in Asia Pacific was limited: 11% of sales and 4% of assets.
Chemical Corporation of America (Chemco) is a US based oil chemical diversified corporation based in Houston, Texas. In 1994, the companys presence in Asia Pacific was limited: 11% of sales and 4% of assets.
The case describes the efforts of Henkel to focus the attention of its various business units on fast growing Asia. It shows the process of strategy development and implementation with the help of a regional headquarters. Business picks up rapidly, but the speed of expansion may be insufficient compared to market growth and competition.
The case describes the efforts of Henkel to focus the attention of its various business units on fast growing Asia. It shows the process of strategy development and implementation with the help of a regional headquarters. Business picks up rapidly, but the speed of expansion may be insufficient compared to market growth and competition.
Describes the problems of a leading Japanese detergents company entering Europe. In 1992 it had operations in 10 countries, though not in its core business. Coordination across Europe remained difficult and Japanese and European managers encountered communication problems. The reaction of Kao's headquarters in Tokyo was to reorganise.
Describes the problems of a leading Japanese detergents company entering Europe. In 1992 it had operations in 10 countries, though not in its core business. Coordination across Europe remained difficult and Japanese and European managers encountered communication problems. The reaction of Kao's headquarters in Tokyo was to reorganise.