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2 case(s) found.
Richard Evans, the newly appointed General Manager of the Siam Chemicals Company (SCC) returns to his Bangkok office after a two-week absence to find his in-box full of emails from his Thai team. Under time pressure he must first prioritise and then decide how best to respond to them.
Richard Evans, the newly appointed General Manager of the Siam Chemicals Company (SCC) returns to his Bangkok office after a two-week absence to find his in-box full of emails from his Thai team. Under time pressure he must first prioritise and then decide how best to respond to them.
The case describes the efforts of Henkel to focus the attention of its various business units on fast growing Asia. It shows the process of strategy development and implementation with the help of a regional headquarters. Business picks up rapidly, but the speed of expansion may be insufficient compared to market growth and competition.
The case describes the efforts of Henkel to focus the attention of its various business units on fast growing Asia. It shows the process of strategy development and implementation with the help of a regional headquarters. Business picks up rapidly, but the speed of expansion may be insufficient compared to market growth and competition.