Grab, Uber and Go-Jek compete in ride-hailing and related logistics and transport services (e.g., food delivery, courier service) across Southeast Asia, including Indonesia, Philippines, Vietnam, Thailand, Malaysia and Singapore. The case focuses on differences in company history and strategy, and how they shape the competition and ultimately performance differentials.

The case tells the story of the Volkswagen diesel scandal, which was made public in September 2015. At the time, Volkswagen was a much-loved brand, praised for its environmental credentials and on target to become the world’s largest car manufacturer.

BlaBlaCar, Europe’s foremost ride sharing company, was founded by Frederic in 2006. An online market place where drivers “sell” seats in their cars for long distance rides, it allowed the drivers to cover their motoring costs and passengers access to cheaper travel.

The critical issues facing young adults from family businesses involve balancing responsibility to family with their own career aspirations. The Love and Work case helps students recognize that there are many ways other than full time employment for participating in their family business.