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26 cases found.
The case represents a role-play simulation in which a team of up to 6 participants acts as a board of directors of a privately-owned automotive lighting products manufacturer. At a regular meeting, the board has to make two decisions: 1) define growth targets for the next eight years; 2) decide the fate of a newly appointed CEO whose style has created a wave of uproar at the company.
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Reference 6447
Published 25 Mar 2019
Topic Strategy
Region Europe
Industry Automotive
The case represents a role-play simulation in which a team of up to 6 participants acts as a board of directors of a privately-owned automotive lighting products manufacturer. At a regular meeting, the board has to make two decisions: 1) define growth targets for the next eight years; 2) decide the fate of a newly appointed CEO whose style has created a wave of uproar at the company.
At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).
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Reference 6439
Published 02 May 2019
Topic Strategy
Region Europe
Industry Automotive
At the BMW Group, Gregor Gimmy, a serial entrepreneur and former consultant, introduces the Venture Client (VCL) model to engage with start-ups and boost corporate innovation. The case discusses its initial success at BMW and the rationale that drove Gimmy to establish a new model of external corporate venturing (ECV).
In September 2010, Dürr AG issued a corporate bond without the use of underwriters or rating agencies via a new bond issuance platform developed by Boerse Stuttgart. This reflected a growing trend among European corporations to tap capital markets instead of bank debt to secure debt financing.
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Reference 5906
Published 26 Nov 2012
Topic Economics & Finance
Region Europe
Industry Automotive, Transportation/Trucking/Railroad
In September 2010, Dürr AG issued a corporate bond without the use of underwriters or rating agencies via a new bond issuance platform developed by Boerse Stuttgart. This reflected a growing trend among European corporations to tap capital markets instead of bank debt to secure debt financing.
In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
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Reference 5066
Published 01 Jan 2003
Topic Marketing
Region Europe
Industry Automotive, Transportation/Trucking/Railroad
In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
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Reference 5066
Published 01 Jan 2003
Topic Marketing
Region Europe
Industry Automotive, Transportation/Trucking/Railroad
In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
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Reference 5066
Published 01 Jan 2003
Topic Marketing
Region Europe
Industry Automotive, Transportation/Trucking/Railroad
In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target.
The critical issues facing young adults from family businesses involve balancing responsibility to family with their own career aspirations. The Love and Work case helps students recognize that there are many ways other than full time employment for participating in their family business.
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Reference 5065
Published 29 Oct 2002
Topic Marketing
Region Europe
Industry Automotive, Transportation/Trucking/Railroad
The critical issues facing young adults from family businesses involve balancing responsibility to family with their own career aspirations. The Love and Work case helps students recognize that there are many ways other than full time employment for participating in their family business.
The case is a follow-up to two companion cases, "Jaguar comes to Halewood: The Story of a Turnaround" and "Supply Chain Design at Jaguar: Bringing "Nirvana" to Halewood".
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Reference 4993
Published 16 May 2002
Topic Operations
Region Europe
Industry Automotive, Logistics and Supply Chain
The case is a follow-up to two companion cases, "Jaguar comes to Halewood: The Story of a Turnaround" and "Supply Chain Design at Jaguar: Bringing "Nirvana" to Halewood".
The case describes a complete, radical three-dimensional concurrent engineering design of the system for the Baby Jaguar production at Halewood (UK). It shows how product, supply chain and process design are integrated to provide a lean solution. A companion case focuses on the managerial, people and organisational issues of the change process.
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Reference 4941
Published 02 Jul 2002
Topic Operations
Region Europe
Industry Automotive, Logistics and Supply Chain
The case describes a complete, radical three-dimensional concurrent engineering design of the system for the Baby Jaguar production at Halewood (UK). It shows how product, supply chain and process design are integrated to provide a lean solution. A companion case focuses on the managerial, people and organisational issues of the change process.
The case describes the turnaround process of one of the worst car assembly plants in the world to a showcase plant ready to produce the new Baby Jaguar. It focuses on managerial, people and organizational issues. A companion case describes the product, process and supply chain changes in more detail.
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Reference 4938
Published 02 Jul 2002
Topic Operations
Region Europe
Industry Automotive, Logistics and Supply Chain
The case describes the turnaround process of one of the worst car assembly plants in the world to a showcase plant ready to produce the new Baby Jaguar. It focuses on managerial, people and organizational issues. A companion case describes the product, process and supply chain changes in more detail.
In response to the changes in the European small car market, Ford decided to launch a second small car, the Ford Ka. The Ford Ka has already been developed, the production capacity determined, and the launch set for October 1996 in France. Before Gilles Moynier can get to the specifics of the marketing strategy, he must decide who the target customer for the Ford Ka should be.
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Reference 4844
Published 11 Jan 2001
Topic Marketing
Region Europe
Industry Automotive, Transportation/Trucking/Railroad
In response to the changes in the European small car market, Ford decided to launch a second small car, the Ford Ka. The Ford Ka has already been developed, the production capacity determined, and the launch set for October 1996 in France. Before Gilles Moynier can get to the specifics of the marketing strategy, he must decide who the target customer for the Ford Ka should be.
Case B reveals that Ford chose an attitudinal segmentation and presents initial sales results. The change in the segmentation approach made it difficult to assess the success of the launch and to determine what needed to be done next to continue to build the brand.
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Reference 4844
Published 11 Jan 2001
Topic Marketing
Region Europe
Industry Automotive, Transportation/Trucking/Railroad
Case B reveals that Ford chose an attitudinal segmentation and presents initial sales results. The change in the segmentation approach made it difficult to assess the success of the launch and to determine what needed to be done next to continue to build the brand.