The Tesla case provides multiple opportunities to discuss core strategy and innovation topics, such as: • Patterns of innovation, e.g., new technologies competing to replace older generations • Types of disruption, e.g., low-end versus high-end • The innovation ecosystem, e.g., thinking beyond a single technology to the interdependence of an ecosystem of supporting technologies • Systems strategy

BlaBlaCar, Europe’s foremost ride sharing company, was founded by Frederic in 2006. An online market place where drivers “sell” seats in their cars for long distance rides, it allowed the drivers to cover their motoring costs and passengers access to cheaper travel.

This case describes the evolution of GM's strategy of establishing a network of strategic alliances with Asian companies. These relationships involved Toyota, Fanuc Robitics and a number of smaller auto manufacturers and their suppliers. It is a follow-up note to the case "General Motors' Asian Alliances" (HBS 9-388-094).

The case chronicles the history of the tire industry till 1999, focusing on the globalisation, the economics and segmentation. The moment in the case is just after Edouard Michelin takes over from his father, immediately announcing layoffs. The case focuses on Michelin’s strategy.

The Dunlop-Pirelli union is one of the few strategic alliances among large multinational companies for which the full history of the marriage, from courtship to divorce, is available.