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2 case(s) found.
The case describes the approach used by Oerlikon Buhrle to bid for the contract for the new short-range air defence system for the Canadian Forces. In particular, the case describes how the company articulated its offer, and what arguments it emphasised in order to be 'short listed' and then selected by the Canadian Government.
Reference 4256
Published 06 Jan 1994
Length 8 page(s)
Topic Strategy
Region Other Regions
Industry Aviation and Aerospace, Military
The case describes the approach used by Oerlikon Buhrle to bid for the contract for the new short-range air defence system for the Canadian Forces. In particular, the case describes how the company articulated its offer, and what arguments it emphasised in order to be 'short listed' and then selected by the Canadian Government.
