By late 2014, Easypaisa, a mobile financial service (MFS) that enabled financial transactions through a mobile phone, had 54% of the MFS market, and was a leader in both over-the-counter (57%) and mobile accounts (75%). However, its OTC market share had dropped precipitously from 88% in the first quarter of 2013 to 62% by the end of 2014.

After the transformation of Lloyds Bank from an unfocused and underperforming group to a focused highly-performing bank under Brian Pitman (1983-1996), the incoming CEO takes on the challenge of redefining the bank’s strategy and operations, facing difficult choices regarding the firm’s scope and internationalization.