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1 case(s) found.
This case depicts the situation of a relatively large startup in Singapore that writes "back office" software for the banking industry. They have been quite successful in their niche, providing low-cost solutions to an international client base. The case deals with their latest software product (Symbols) that offers customer relationship management tools and capabilities to their clients.
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Reference 5204
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Published 01 Apr 2004
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Length 12 page(s)
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Topic Operations
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Region Asia
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Industry Computer Software, Banking
This case depicts the situation of a relatively large startup in Singapore that writes "back office" software for the banking industry. They have been quite successful in their niche, providing low-cost solutions to an international client base. The case deals with their latest software product (Symbols) that offers customer relationship management tools and capabilities to their clients.