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1 case(s) found.
This case depicts the situation of a relatively large startup in Singapore that writes "back office" software for the banking industry. They have been quite successful in their niche, providing low-cost solutions to an international client base. The case deals with their latest software product (Symbols) that offers customer relationship management tools and capabilities to their clients.
Reference 5204
Published 01 Apr 2004
Length 12 page(s)
Topic Operations
Region Asia
Industry Computer Software, Banking
This case depicts the situation of a relatively large startup in Singapore that writes "back office" software for the banking industry. They have been quite successful in their niche, providing low-cost solutions to an international client base. The case deals with their latest software product (Symbols) that offers customer relationship management tools and capabilities to their clients.