1 case(s) found.
The case discusses the dynamics of the online travel industry and focuses on one of the key actors: Orbitz Worldwide (OWW). Under the leadership of CEO Barney Harford (INSEAD MBA, 1999), the company moved away from its historic reliance on US airline ticket bookings to become a global player in both airline and hotel bookings as well as in travel packages.
Reference 5958
Published 26 Aug 2013
Length 41 page(s)
Topic Strategy
Region North America
Industry Recreational Facilities and Services
The case discusses the dynamics of the online travel industry and focuses on one of the key actors: Orbitz Worldwide (OWW). Under the leadership of CEO Barney Harford (INSEAD MBA, 1999), the company moved away from its historic reliance on US airline ticket bookings to become a global player in both airline and hotel bookings as well as in travel packages.