1 case(s) found.
The case discusses the dynamics of the online travel industry and focuses on one of the key actors: Orbitz Worldwide (OWW). Under the leadership of CEO Barney Harford (INSEAD MBA, 1999), the company moved away from its historic reliance on US airline ticket bookings to become a global player in both airline and hotel bookings as well as in travel packages.
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Reference 5958
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Published 26 Aug 2013
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Length 41 page(s)
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Topic Strategy
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Region North America
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Industry Recreational Facilities and Services
The case discusses the dynamics of the online travel industry and focuses on one of the key actors: Orbitz Worldwide (OWW). Under the leadership of CEO Barney Harford (INSEAD MBA, 1999), the company moved away from its historic reliance on US airline ticket bookings to become a global player in both airline and hotel bookings as well as in travel packages.