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Webtoon Entertainment, a subsidiary of Korea’s dominant search engine, Naver, with over 60% of the market share, is a prime example of how a company creates and captures new market opportunities in the era of digital transformation.
Reference 6787
Published 05 Dec 2022
Length 15 page(s)
Topic Strategy
Region Global
Industry Broadcast Media
Webtoon Entertainment, a subsidiary of Korea’s dominant search engine, Naver, with over 60% of the market share, is a prime example of how a company creates and captures new market opportunities in the era of digital transformation.
The case chronicles the development of the TV broadcasting industry in the US, the entry and growth of cable and satellite operators, and the assault by Mr. Murdoch's News Corporation on US satellite broadcasting with the 2003 acquisition of DirecTV.
Reference 5316
Published 09 Jan 2005
Length 34 page(s)
Topic Strategy
Region Global
Industry Broadcast Media
The case chronicles the development of the TV broadcasting industry in the US, the entry and growth of cable and satellite operators, and the assault by Mr. Murdoch's News Corporation on US satellite broadcasting with the 2003 acquisition of DirecTV.