Webtoon Entertainment, a subsidiary of Korea’s dominant search engine, Naver, with over 60% of the market share, is a prime example of how a company creates and captures new market opportunities in the era of digital transformation.

Vizio has grown in the U.S. flat-screen television market with a focused low-cost strategy. The roles of Vizio and its partners along the value chain are described to understand the sources of its competitive advantage. Vizio’s fast growth in a dynamic industry raises the question of what its strategic priorities should be going forward.

The case chronicles the development of the TV broadcasting industry in the US, the entry and growth of cable and satellite operators, and the assault by Mr. Murdoch's News Corporation on US satellite broadcasting with the 2003 acquisition of DirecTV.

Having won the analogue pay TV battle in the UK in the 1990s, Rupert Murdoch is now faced with the challenge of launching digital pay TV. Unlike in the first battle, his competitors from cable and commercial TV (ITVs) are ready. Can he leverage his first win into the new battle?