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Having won the analogue pay TV battle in the UK in the 1990s, Rupert Murdoch is now faced with the challenge of launching digital pay TV. Unlike in the first battle, his competitors from cable and commercial TV (ITVs) are ready. Can he leverage his first win into the new battle?
Reference 4226
Published 01 Jan 2000
Length 32 page(s)
Topic Strategy
Region Europe
Industry Broadcast Media
Having won the analogue pay TV battle in the UK in the 1990s, Rupert Murdoch is now faced with the challenge of launching digital pay TV. Unlike in the first battle, his competitors from cable and commercial TV (ITVs) are ready. Can he leverage his first win into the new battle?