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9 cases found.

The Marvel Way: Restoring a Blue Ocean

By  W. Chan Kim,  Renee Mauborgne,  Michael Olenick
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The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.

    Published 24 Mar 2016

    Reference 6205

    Topic Strategy

    Region North America

    Industry Motion Pictures and Film

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    The Marvel Way: Restoring a Blue Ocean

    Add to cart popular
    The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.
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      The Marvel Way: Restoring a Blue Ocean (Chinese)

      By  W. Chan Kim,  Renee Mauborgne,  Michael Olenick
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      The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.

        Published 26 Jan 2018

        Reference 6205

        Topic Strategy

        Region North America

        Industry Motion Pictures and Film

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        The Marvel Way: Restoring a Blue Ocean (Chinese)

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        The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.
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          The Marvel Way: Restoring a Blue Ocean (Korean)

          By  W. Chan Kim,  Renee Mauborgne,  Michael Olenick
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          The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.

            Published 05 Apr 2018

            Reference 6205

            Topic Strategy

            Region North America

            Industry Motion Pictures and Film

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            The Marvel Way: Restoring a Blue Ocean (Korean)

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            The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.
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              The Marvel Way: Restoring a Blue Ocean (Spanish)

              By  W. Chan Kim,  Renee Mauborgne,  Michael Olenick
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              The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.

                Published 26 Jan 2018

                Reference 6205

                Topic Strategy

                Region North America

                Industry Motion Pictures and Film

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                The Marvel Way: Restoring a Blue Ocean (Spanish)

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                The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.
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                  Flat-Screen Televisions

                  By  James Costantini,  Natalia Montuori,  Rachel Pacheco
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                  The focus is on the flat-screen television industry from the early 2000s to the early 2010s. Aspects considered include consumer purchase behaviour and the role of retailers, diverse approaches taken by TV manufacturers, examples of entry and exit, and changing sourcing arrangements, which supports discussion of the industry structure and dynamics.

                    Published 19 Dec 2014

                    Reference 5869

                    Topic Strategy

                    Region Global

                    Industry Motion Pictures and Film,  Consumer Electronics

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                    Flat-Screen Televisions

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                    The focus is on the flat-screen television industry from the early 2000s to the early 2010s. Aspects considered include consumer purchase behaviour and the role of retailers, diverse approaches taken by TV manufacturers, examples of entry and exit, and changing sourcing arrangements, which supports discussion of the industry structure and dynamics.
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                      IMAX (A): The Introduction of Digital Media Re-Mastering Technology

                      By  Metin Sengul,  Alexander T. Venino,  Javier Gimeno
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                      Case A reviews the history of IMAX Corporation from its founding until the introduction of Digital Media Remastering (DMR) technology in 2002. Since its founding, IMAX had struggled to achieve sustainable, profitable growth. The case explores IMAX's difficulties in attracting movie studios and theatres to its platform.

                        Published 26 Nov 2012

                        Reference 5836

                        Topic Strategy

                        Region Global

                        Industry Motion Pictures and Film

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                        IMAX (A): The Introduction of Digital Media Re-Mastering Technology

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                        Case A reviews the history of IMAX Corporation from its founding until the introduction of Digital Media Remastering (DMR) technology in 2002. Since its founding, IMAX had struggled to achieve sustainable, profitable growth. The case explores IMAX's difficulties in attracting movie studios and theatres to its platform.
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                          IMAX (B): Ten Years with DMR

                          By  Metin Sengul,  Alexander T. Venino,  Javier Gimeno
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                          Case A reviews the history of IMAX Corporation from its founding until the introduction of Digital Media Remastering (DMR) technology in 2002. Since its founding, IMAX had struggled to achieve sustainable, profitable growth. The case explores IMAX's difficulties in attracting movie studios and theatres to its platform.

                            Published 26 Nov 2012

                            Reference 5836

                            Topic Strategy

                            Region Global

                            Industry Motion Pictures and Film

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                            IMAX (B): Ten Years with DMR

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                            Case A reviews the history of IMAX Corporation from its founding until the introduction of Digital Media Remastering (DMR) technology in 2002. Since its founding, IMAX had struggled to achieve sustainable, profitable growth. The case explores IMAX's difficulties in attracting movie studios and theatres to its platform.
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                              From Blockbuster to Video on Demand: Distribution Channel Innovation in the U.S. Video-Rental Industry

                              By  Karan Girotra,  Serguei Netessine,  Marc Coluccio
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                              This case traces the evolution of the video rental industry over the last 20 years. It outlines the rise and fall of different business models, highlighting delivery innovations by Netflix, sourcing innovations by blockbuster, and the technological innovations brought about by advances in the distribution medium.

                                Published 29 Nov 2010

                                Reference 5741

                                Topic Strategy

                                Region Global

                                Industry Consumer Goods,  Motion Pictures and Film

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                                From Blockbuster to Video on Demand: Distribution Channel Innovation in the U.S. Video-Rental Industry

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                                This case traces the evolution of the video rental industry over the last 20 years. It outlines the rise and fall of different business models, highlighting delivery innovations by Netflix, sourcing innovations by blockbuster, and the technological innovations brought about by advances in the distribution medium.
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                                  PlayStation 3 vs. XBox 360: Video Game Consoles in the US in 2006

                                  By  Karel Cool,  Petros Paranikas
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                                  In the ongoing battle among video game consoles, the case describes how the industry evolved from the early era of Atari domination up to the latter-day rivalry between Sony (PS3), Microsoft (XBox360) and Nintendo (Wii).

                                    Published 30 Nov 2008

                                    Reference 5130

                                    Topic Strategy

                                    Region North America

                                    Industry Computer Software,  Motion Pictures and Film

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                                    PlayStation 3 vs. XBox 360: Video Game Consoles in the US in 2006

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                                    In the ongoing battle among video game consoles, the case describes how the industry evolved from the early era of Atari domination up to the latter-day rivalry between Sony (PS3), Microsoft (XBox360) and Nintendo (Wii).
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