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2 case(s) found.
Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
Reference 6241
Published 26 Aug 2016
Length 23 page(s)
Topic Marketing
Region Global
Industry Leisure, Travel and Tourism
Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
The case follows the progress of a year-long multi-module 'Make a Difference' programme for all 70 employees of Best Western Italy, the European operations and reservations centre for Best Western International, a global hotel group.
Reference 5919
Published 28 Jan 2013
Length 12 page(s)
Region Europe
Industry Leisure, Travel and Tourism
The case follows the progress of a year-long multi-module 'Make a Difference' programme for all 70 employees of Best Western Italy, the European operations and reservations centre for Best Western International, a global hotel group.
