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4 case(s) found.
The case describes the hospitality brand AZULIK, which offers a unique luxury experience based on a set of contemporary values that resonate with the most demanding international consumers: connecting to art, nature, and local communities.
Reference 6828
Published 25 Oct 2023
Length 25 page(s)
Topic Marketing
Region Global
Industry Hospitality, Leisure, Travel and Tourism
The case describes the hospitality brand AZULIK, which offers a unique luxury experience based on a set of contemporary values that resonate with the most demanding international consumers: connecting to art, nature, and local communities.
!!!Supporting slides are available for instructors under the “Teaching note" button!!!
Reference 6427
Published 21 Feb 2019
Length 16 page(s)
Topic Marketing
Industry Leisure, Travel and Tourism
!!!Supporting slides are available for instructors under the “Teaching note" button!!!
Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
Reference 6241
Published 26 Aug 2016
Length 23 page(s)
Topic Marketing
Region Global
Industry Leisure, Travel and Tourism
Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.
Reference 6241
Published 22 Mar 2019
Length 24 page(s)
Topic Marketing
Region Global
Industry Leisure, Travel and Tourism
The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.