4 case(s) found.
In the Expo98 (A) case, Julio Cardoso, an INSEAD Alumnus, is being asked to design the ticketing strategy for Expo98. He needs to analyse the objectives for the Expo and to decide what pricing strategy will meet these objectives. He can analyse the results from the Vancouver, Brisbane and Seville Expos. But as each one is different, he needs to decide what is the optimal strategy for Portugal.
Reference 4889
Published 01 Jan 2000
Length 23 page(s)
Topic Strategy
Region Europe
Industry Leisure, Travel and Tourism
In the Expo98 (A) case, Julio Cardoso, an INSEAD Alumnus, is being asked to design the ticketing strategy for Expo98. He needs to analyse the objectives for the Expo and to decide what pricing strategy will meet these objectives. He can analyse the results from the Vancouver, Brisbane and Seville Expos. But as each one is different, he needs to decide what is the optimal strategy for Portugal.
Please refer to part A for the abstract.
Reference 4889
Published 05 Jan 2003
Length 18 page(s)
Topic Strategy
Region Europe
Industry Leisure, Travel and Tourism
Please refer to part A for the abstract.
