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6 cases found.

AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
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Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

    Published 26 Aug 2016

    Reference 6241

    Topic Marketing

    Region Global

    Industry Leisure, Travel and Tourism

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    AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

    Add to cart popular award extra
    Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
      View case

      AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey (Japanese)

      By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
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      The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.

        Published 22 Mar 2019

        Reference 6241

        Topic Marketing

        Region Global

        Industry Leisure, Travel and Tourism

        View case

        AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey (Japanese)

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        The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.
          View case

          Mandarin Oriental Hotel Group (A)

          By  Gabriel Szulanski,  Jessica Zee,  Jenifer Raver
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          Cases A and B focus on the Mandarin Oriental creating an international luxury brand by building the Mandarin Oriental New York and incorporating the spa experience in to the hotel.

            Published 18 Dec 2009

            Reference 5554

            Topic Strategy

            Region Global

            Industry Leisure, Travel and Tourism

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            Mandarin Oriental Hotel Group (A)

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            Cases A and B focus on the Mandarin Oriental creating an international luxury brand by building the Mandarin Oriental New York and incorporating the spa experience in to the hotel.
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              Mandarin Oriental Hotel Group (B)

              By  Gabriel Szulanski,  Jessica Zee,  Jenifer Raver
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              Please refer to part A for the abstract.

                Published 18 Dec 2009

                Reference 5554

                Topic Strategy

                Region Global

                Industry Leisure, Travel and Tourism

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                Mandarin Oriental Hotel Group (B)

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                Please refer to part A for the abstract.
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                  Mandarin Oriental Hotel Group (C)

                  By  Gabriel Szulanski,  Jessica Zee,  Jenifer Raver
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                  Cases C and D focus on the opportunity for Mandarin Oriental to brand 226 residences located in both the North and South Towers of the Columbus Circle complex in New York City as Mandarin Oriental properties after the company signs a contract to develop the Mandarin Oriental New York Hotel.

                    Published 18 Dec 2009

                    Reference 5554

                    Topic Strategy

                    Region Global

                    Industry Leisure, Travel and Tourism

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                    Mandarin Oriental Hotel Group (C)

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                    Cases C and D focus on the opportunity for Mandarin Oriental to brand 226 residences located in both the North and South Towers of the Columbus Circle complex in New York City as Mandarin Oriental properties after the company signs a contract to develop the Mandarin Oriental New York Hotel.
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                      Mandarin Oriental Hotel Group (D)

                      By  Gabriel Szulanski,  Jessica Zee,  Jenifer Raver
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                      Please refer to part C for the abstract.

                        Published 18 Dec 2009

                        Reference 5554

                        Topic Strategy

                        Region Global

                        Industry Leisure, Travel and Tourism

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                        Mandarin Oriental Hotel Group (D)

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                        Please refer to part C for the abstract.
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