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6 cases found.
Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
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Reference 6241
Published 26 Aug 2016
Topic Marketing
Region Global
Industry Leisure, Travel and Tourism
Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.
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Reference 6241
Published 22 Mar 2019
Topic Marketing
Region Global
Industry Leisure, Travel and Tourism
The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.
Cases A and B focus on the Mandarin Oriental creating an international luxury brand by building the Mandarin Oriental New York and incorporating the spa experience in to the hotel.
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Reference 5554
Published 18 Dec 2009
Topic Strategy
Region Global
Industry Leisure, Travel and Tourism
Cases A and B focus on the Mandarin Oriental creating an international luxury brand by building the Mandarin Oriental New York and incorporating the spa experience in to the hotel.
Cases A and B focus on the Mandarin Oriental creating an international luxury brand by building the Mandarin Oriental New York and incorporating the spa experience in to the hotel.
- By
Reference 5554
Published 18 Dec 2009
Topic Strategy
Region Global
Industry Leisure, Travel and Tourism
Cases A and B focus on the Mandarin Oriental creating an international luxury brand by building the Mandarin Oriental New York and incorporating the spa experience in to the hotel.
Cases C and D focus on the opportunity for Mandarin Oriental to brand 226 residences located in both the North and South Towers of the Columbus Circle complex in New York City as Mandarin Oriental properties after the company signs a contract to develop the Mandarin Oriental New York Hotel.
- By
Reference 5554
Published 18 Dec 2009
Topic Strategy
Region Global
Industry Leisure, Travel and Tourism
Cases C and D focus on the opportunity for Mandarin Oriental to brand 226 residences located in both the North and South Towers of the Columbus Circle complex in New York City as Mandarin Oriental properties after the company signs a contract to develop the Mandarin Oriental New York Hotel.
Cases C and D focus on the opportunity for Mandarin Oriental to brand 226 residences located in both the North and South Towers of the Columbus Circle complex in New York City as Mandarin Oriental properties after the company signs a contract to develop the Mandarin Oriental New York Hotel.
- By
Reference 5554
Published 18 Dec 2009
Topic Strategy
Region Global
Industry Leisure, Travel and Tourism
Cases C and D focus on the opportunity for Mandarin Oriental to brand 226 residences located in both the North and South Towers of the Columbus Circle complex in New York City as Mandarin Oriental properties after the company signs a contract to develop the Mandarin Oriental New York Hotel.