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    1 case(s) found.

    AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

    By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
    Add to cart popular award extra
    Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

      Published 26 Aug 2016

      Reference 6241

      Length 23 page(s)

      Topic Marketing

      Region Global

      Industry Leisure, Travel and Tourism

      View case

      AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

      By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
      Add to cart popular award extra
      • Reference 6241

      • Published 26 Aug 2016

      • Length 23 page(s)

      • Topic Marketing

      • Region Global

      • Industry Leisure, Travel and Tourism

      Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
        View case

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