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2 cases found.
Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
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Reference 6241
Published 26 Aug 2016
Topic Marketing
Region Global
Industry Leisure, Travel and Tourism
Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
The case follows the progress of a year-long multi-module 'Make a Difference' programme for all 70 employees of Best Western Italy, the European operations and reservations centre for Best Western International, a global hotel group.
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Reference 5919
Published 28 Jan 2013
Region Europe
Industry Leisure, Travel and Tourism
The case follows the progress of a year-long multi-module 'Make a Difference' programme for all 70 employees of Best Western Italy, the European operations and reservations centre for Best Western International, a global hotel group.