2 case(s) found.
Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
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Reference 6241
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Published 26 Aug 2016
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Length 23 page(s)
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Topic Marketing
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Region Global
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Industry Leisure, Travel and Tourism
Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
The case follows the progress of a year-long multi-module 'Make a Difference' programme for all 70 employees of Best Western Italy, the European operations and reservations centre for Best Western International, a global hotel group.
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Reference 5919
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Published 28 Jan 2013
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Length 12 page(s)
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Region Europe
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Industry Leisure, Travel and Tourism
The case follows the progress of a year-long multi-module 'Make a Difference' programme for all 70 employees of Best Western Italy, the European operations and reservations centre for Best Western International, a global hotel group.