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4 cases found.
In the Expo98 (A) case, Julio Cardoso, an INSEAD Alumnus, is being asked to design the ticketing strategy for Expo98. He needs to analyse the objectives for the Expo and to decide what pricing strategy will meet these objectives. He can analyse the results from the Vancouver, Brisbane and Seville Expos. But as each one is different, he needs to decide what is the optimal strategy for Portugal.
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Reference 4889
Published 01 Jan 2000
Topic Strategy
Region Europe
Industry Leisure, Travel and Tourism
In the Expo98 (A) case, Julio Cardoso, an INSEAD Alumnus, is being asked to design the ticketing strategy for Expo98. He needs to analyse the objectives for the Expo and to decide what pricing strategy will meet these objectives. He can analyse the results from the Vancouver, Brisbane and Seville Expos. But as each one is different, he needs to decide what is the optimal strategy for Portugal.
Please refer to part A for the abstract.
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Reference 4889
Published 05 Jan 2003
Topic Strategy
Region Europe
Industry Leisure, Travel and Tourism
Please refer to part A for the abstract.
The case chronicles the development of the UK travel industry in the 80s and 90s and describes the strategies of the major competitors. The focus is on Thomson whose UK leadership position is increasingly challenged and, now, without the support of a rich parent company, will have to move into the European travel market.
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Reference 4832
Published 01 Jan 1999
Topic Strategy
Region Europe
Industry Recreational Facilities and Services, Leisure, Travel and Tourism
The case chronicles the development of the UK travel industry in the 80s and 90s and describes the strategies of the major competitors. The focus is on Thomson whose UK leadership position is increasingly challenged and, now, without the support of a rich parent company, will have to move into the European travel market.
This case analyses the difficult implementation of the 4th Disneyland Park near Paris, France, a typically American concept in the tourism and leisure industries, and its necessary adaptation to the economic and cultural environment. It follows on the first 4 years of exploitation, from the opening in April 1992 until early 1996.
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Reference 4553
Published 01 Jan 1996
Topic Strategy
Region Europe
Industry Entertainment, Leisure, Travel and Tourism
This case analyses the difficult implementation of the 4th Disneyland Park near Paris, France, a typically American concept in the tourism and leisure industries, and its necessary adaptation to the economic and cultural environment. It follows on the first 4 years of exploitation, from the opening in April 1992 until early 1996.