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2 case(s) found.
The case describes the hospitality brand AZULIK, which offers a unique luxury experience based on a set of contemporary values that resonate with the most demanding international consumers: connecting to art, nature, and local communities.
Reference 6828
Published 25 Oct 2023
Length 25 page(s)
Topic Marketing
Region Global
Industry Hospitality, Leisure, Travel and Tourism
The case describes the hospitality brand AZULIK, which offers a unique luxury experience based on a set of contemporary values that resonate with the most demanding international consumers: connecting to art, nature, and local communities.
Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
Reference 6241
Published 26 Aug 2016
Length 23 page(s)
Topic Marketing
Region Global
Industry Leisure, Travel and Tourism
Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.