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AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
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Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

    Published 26 Aug 2016

    Reference 6241

    Length 23 page(s)

    Topic Marketing

    Region Global

    Industry Leisure, Travel and Tourism

    View case

    AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

    By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
    Add to cart popular award extra
    Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
      View case