The case describes how Sylvia Davey, HP, handles the product returns for the printer division. It discusses product returns from a holistic business perspective starting with what affects consumer returns and how to influence this. It then discusses the reverse logistics and remanufacturing issues. Finally, it looks into how to create markets for the "as good as new" remanufactured products.

This case series describes Rank Xerox's efforts to meet the challenges of the 90s with an ambitious logistics strategy to achieve high levels of customer satisfaction and market share, while enabling the Rank Xerox organization to operate productively to maintain its competitive edge.

This case series describes Rank Xerox's efforts to meet the challenges of the 90s with an ambitious logistics strategy to achieve high levels of customer satisfaction and market share, while enabling the Rank Xerox organization to operate productively to maintain its competitive edge.

This case series describes Rank Xerox's efforts to meet the challenges of the 90s with an ambitious logistics strategy to achieve high levels of customer satisfaction and market share, while enabling the Rank Xerox organization to operate productively to maintain its competitive edge.