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This case study discusses how Gilman, a subsidiary of Inchcape Plc, had to rebuild the distribution of photocopiers for Ricoh in Thailand. They succeed to some extent but find it difficult to gain market leadership against strong competition from firms such as Fuji-Xerox. The case concludes by showing that various options for further growth are still open.
Reference 173
Published 01 Jan 1991
Length 20 page(s)
Topic Strategy
Region Asia
Industry Computer Hardware
This case study discusses how Gilman, a subsidiary of Inchcape Plc, had to rebuild the distribution of photocopiers for Ricoh in Thailand. They succeed to some extent but find it difficult to gain market leadership against strong competition from firms such as Fuji-Xerox. The case concludes by showing that various options for further growth are still open.