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3 case(s) found.
The case describes the development of Bang & Olufsen, their strategic decision in the nineties to focus on luxury electronics, their innovation and branding strategy, their investment program in exclusive retail shops (B1 stores) and their large scale entry into the US market in the 1998 - 2003 period.
Reference 5131
Published 09 Jan 2005
Length 31 page(s)
Topic Strategy
Region Europe
Industry Entertainment, Media Production
The case describes the development of Bang & Olufsen, their strategic decision in the nineties to focus on luxury electronics, their innovation and branding strategy, their investment program in exclusive retail shops (B1 stores) and their large scale entry into the US market in the 1998 - 2003 period.
easyGroup is contemplating its entry into the cinema exhibition business in the UK through the launch of a no-frills cinema. The company believes that it can redeploy the capabilities, such as yield management, that led to the success of easyJet, its low cost airline business, into this new venture.
Reference 5119
Published 06 Jan 2003
Length 24 page(s)
Topic Strategy
Region Europe
Industry Entertainment
easyGroup is contemplating its entry into the cinema exhibition business in the UK through the launch of a no-frills cinema. The company believes that it can redeploy the capabilities, such as yield management, that led to the success of easyJet, its low cost airline business, into this new venture.
This case analyses the difficult implementation of the 4th Disneyland Park near Paris, France, a typically American concept in the tourism and leisure industries, and its necessary adaptation to the economic and cultural environment. It follows on the first 4 years of exploitation, from the opening in April 1992 until early 1996.
Reference 4553
Published 01 Jan 1996
Length 43 page(s)
Topic Strategy
Region Europe
Industry Entertainment, Leisure, Travel and Tourism
This case analyses the difficult implementation of the 4th Disneyland Park near Paris, France, a typically American concept in the tourism and leisure industries, and its necessary adaptation to the economic and cultural environment. It follows on the first 4 years of exploitation, from the opening in April 1992 until early 1996.