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A Maestro without Borders: How André Rieu Created the Classical Music Market for the Masses (Korean)
For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.
A Maestro without Borders: How André Rieu Created the Classical Music Market for the Masses (Korean)
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Reference 6304
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Published 23 Mar 2018
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Length 13 page(s)
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Topic Strategy
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Region Global
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Industry Entertainment, Music
For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.