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The case uses the example of U2's 2005 world tour to investigate price differentiation in the context of entertainment industries, and particularly multi-pricing in a (capacity) constrained environment.
Reference 5342
Published 03 Jan 2006
Length 5 page(s)
Topic Marketing
Region Europe
Industry Entertainment
The case uses the example of U2's 2005 world tour to investigate price differentiation in the context of entertainment industries, and particularly multi-pricing in a (capacity) constrained environment.