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Château Online looks at the situation of an e-tailer in 2001. The firm has done well and is a European leader. However, it faces the twin challenges of creating the online market for wine purchasing and the threat of entry by major players.
Reference 5137
Published 07 Jan 2003
Length 23 page(s)
Topic Marketing
Region Europe
Industry Retail, Wine and Spirits
Château Online looks at the situation of an e-tailer in 2001. The firm has done well and is a European leader. However, it faces the twin challenges of creating the online market for wine purchasing and the threat of entry by major players.
