- Your selection
- Clear all
- Consumer Goods x
- Global x
- With Teaching Note x
- Strategy x
- With Extra x
1 case(s) found.
The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.
-
Reference 6455
-
Published 13 Feb 2019
-
Length 19 page(s)
-
Topic Strategy
-
Region Global
-
Industry Consumer Goods, Mechanical or Industrial Engineering
The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.