8 case(s) found.
Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.
Reference 5685
Published 28 Jun 2010
Length 21 page(s)
Topic Marketing
Region Europe
Industry Consumer Goods
Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.
The LG brand was launched in the US in 2002 with the ambition to build it up as a premium brand. The case outlines LG's strategy in the washing machine category from 2002-2005, during which a series of successful launches has established LG as a strong player.
Reference 5463
Published 07 Jan 2007
Length 32 page(s)
Topic Marketing
Region North America
Industry Consumer Goods
The LG brand was launched in the US in 2002 with the ambition to build it up as a premium brand. The case outlines LG's strategy in the washing machine category from 2002-2005, during which a series of successful launches has established LG as a strong player.
Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.
Reference 5188
Published 01 Feb 2004
Length 21 page(s)
Topic Marketing
Region South America
Industry Consumer Goods
Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.
The case describes the development and international launch of Swatch, the new watch concept that revolutionised the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
Reference 1853
Published 01 Jan 1990
Length 48 page(s)
Topic Marketing
Region Global
Industry Consumer Goods, Marketing and Advertising
The case describes the development and international launch of Swatch, the new watch concept that revolutionised the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
