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    4 cases found.

    The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

    By  L. Felipe Monteiro
    Add to cart popular award extra
    The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

      Published 21 Apr 2017

      Reference 6291

      Topic Strategy

      Region Europe

      Industry Consumer Goods,  Luxury Goods and Jewelry

      View case

      The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

      Add to cart popular award extra
      • By  L. Felipe Monteiro
      • Reference 6291

      • Published 21 Apr 2017

      • Topic Strategy

      • Region Europe

      • Industry Consumer Goods,  Luxury Goods and Jewelry

      The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
        View case

        Handpresso (A)

        By  Anne-Marie Carrick,  Manuel Sosa,  Babette Strousse
        Add to cart popular extra
        Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path. The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.

          Published 29 Nov 2011

          Reference 5841

          Topic Entrepreneurship

          Region Global

          Industry Consumer Goods,  Food and Beverages Production

          View case

          Handpresso (A)

          Add to cart popular extra
          • By  Anne-Marie Carrick,  Manuel Sosa,  Babette Strousse
          • Reference 5841

          • Published 29 Nov 2011

          • Topic Entrepreneurship

          • Region Global

          • Industry Consumer Goods,  Food and Beverages Production

          Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path. The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.
            View case

            Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

            By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
            Add to cart popular award extra
            Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.

              Published 28 Jun 2010

              Reference 5685

              Topic Marketing

              Region Europe

              Industry Consumer Goods

              View case

              Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

              Add to cart popular award extra
              • By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
              • Reference 5685

              • Published 28 Jun 2010

              • Topic Marketing

              • Region Europe

              • Industry Consumer Goods

              Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.
                View case

                Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

                By  Pierre Chandon,  Pedro Pacheco Guimaraes
                Add to cart popular award extra
                Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

                  Published 01 Feb 2004

                  Reference 5188

                  Topic Marketing

                  Region South America

                  Industry Consumer Goods

                  View case

                  Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

                  Add to cart popular award extra
                  • By  Pierre Chandon,  Pedro Pacheco Guimaraes
                  • Reference 5188

                  • Published 01 Feb 2004

                  • Topic Marketing

                  • Region South America

                  • Industry Consumer Goods

                  Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.
                    View case

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