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    1 case(s) found.

    Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

    By  Pierre Chandon,  Pedro Pacheco Guimaraes
    Add to cart popular award extra
    Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

      Published 01 Feb 2004

      Reference 5188

      Length 21 page(s)

      Topic Marketing

      Region South America

      Industry Consumer Goods

      View case

      Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

      By  Pierre Chandon,  Pedro Pacheco Guimaraes
      Add to cart popular award extra
      • Reference 5188

      • Published 01 Feb 2004

      • Length 21 page(s)

      • Topic Marketing

      • Region South America

      • Industry Consumer Goods

      Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.
        View case

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