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    4 case(s) found.

    Market Disruption Strategies: The Transformation of Xiaomi

    By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
    Add to cart popular extra
    After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.

      Published 24 Feb 2021

      Reference 6608

      Length 26 page(s)

      Topic Marketing

      Region Asia

      Industry Information Technology and Services,  Consumer Electronics

      View case

      Market Disruption Strategies: The Transformation of Xiaomi

      By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
      Add to cart popular extra
      • Reference 6608

      • Published 24 Feb 2021

      • Length 26 page(s)

      • Topic Marketing

      • Region Asia

      • Industry Information Technology and Services,  Consumer Electronics

      After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.
        View case

        Garmin at the Crossroads

        By  Metin Sengul,  Phillip DeBruin,  Javier Gimeno
        Add to cart popular
        Garmin at the Crossroads (Case A) reviews the history of Garmin from its founding in 1991 until 2008. After 17 consecutive years of profitable growth in the personal navigation devices (PND) industry, Garmin was a top player with a strong cash position.

          Published 29 Jan 2018

          Reference 6356

          Length 29 page(s)

          Topic Strategy

          Region Global

          Industry Consumer Electronics,  Information Services

          View case

          Garmin at the Crossroads

          By  Metin Sengul,  Phillip DeBruin,  Javier Gimeno
          Add to cart popular
          • Reference 6356

          • Published 29 Jan 2018

          • Length 29 page(s)

          • Topic Strategy

          • Region Global

          • Industry Consumer Electronics,  Information Services

          Garmin at the Crossroads (Case A) reviews the history of Garmin from its founding in 1991 until 2008. After 17 consecutive years of profitable growth in the personal navigation devices (PND) industry, Garmin was a top player with a strong cash position.
            View case

            Garmin 2019

            By  Metin Sengul,  Javier Gimeno,  Jean Wee
            Add to cart popular
            Garmin 2019 is the second in a two-part case. Case A reviews the history of Garmin from 1991 to 2008, when the personal navigation device (PND) industry is disrupted by the entry of smartphones with mapping applications.

              Published 28 Jun 2019

              Reference 6356

              Length 30 page(s)

              Topic Strategy

              Region Global

              Industry Consumer Electronics,  Information Services

              View case

              Garmin 2019

              By  Metin Sengul,  Javier Gimeno,  Jean Wee
              Add to cart popular
              • Reference 6356

              • Published 28 Jun 2019

              • Length 30 page(s)

              • Topic Strategy

              • Region Global

              • Industry Consumer Electronics,  Information Services

              Garmin 2019 is the second in a two-part case. Case A reviews the history of Garmin from 1991 to 2008, when the personal navigation device (PND) industry is disrupted by the entry of smartphones with mapping applications.
                View case

                GE Healthcare (A): Innovating for Emerging Markets

                By  Jasjit Singh
                Add to cart popular award
                The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.

                  Published 29 Mar 2011

                  Reference 5776

                  Length 12 page(s)

                  Topic Strategy

                  Region Asia

                  Industry Medical Devices,  Consumer Electronics

                  View case

                  GE Healthcare (A): Innovating for Emerging Markets

                  By  Jasjit Singh
                  Add to cart popular award
                  • Reference 5776

                  • Published 29 Mar 2011

                  • Length 12 page(s)

                  • Topic Strategy

                  • Region Asia

                  • Industry Medical Devices,  Consumer Electronics

                  The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.
                    View case

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                    Board Process Simulation (A)

                    By  Stanislav Shekshnia

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                      Birkenstock: Exit the Family. Enter a Professional CEO

                      By  Morten Bennedsen,  Mark Stabile,  Brian Henry

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                        Rasurel: Reviving an Ageing Brand

                        By  Amitava Chattopadhyay,  Séverine de Wulf

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