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This is a condensed version of the Handpresso case series #5841. It describes the development from concept to production of the world's first and smallest hand-held espresso machine. It explains the design process and how the product is brought to market.
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Reference 5903
Published 23 Jun 2014
Topic Entrepreneurship
Region Global
Industry Consumer Goods, Food and Beverages Production
This is a condensed version of the Handpresso case series #5841. It describes the development from concept to production of the world's first and smallest hand-held espresso machine. It explains the design process and how the product is brought to market.
Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path.
The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.
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Reference 5841
Published 29 Nov 2011
Topic Entrepreneurship
Region Global
Industry Consumer Goods, Food and Beverages Production
Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path.
The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.
Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path.
The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.
- By
Reference 5841
Published 29 Nov 2011
Topic Entrepreneurship
Region Global
Industry Consumer Goods, Food and Beverages Production
Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path.
The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.
Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path.
The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.
- By
Reference 5841
Published 24 Mar 2014
Topic Entrepreneurship
Region Global
Industry Consumer Goods, Food and Beverages Production
Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path.
The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.
This case study can be used as a stand-alone case or in conjunction with INSEAD case study "Brazile Telecom".
This case takes up Frank Drummond's story when he decides to leave the telecoms business and return to the US where he starts a new venture to develop a new type of baby bottle. He calls on the designer who he worked with on the one button phone.
- By
Reference 5778
Published 29 Mar 2011
Topic Entrepreneurship
Region North America
Industry Food and Beverages Production
This case study can be used as a stand-alone case or in conjunction with INSEAD case study "Brazile Telecom".
This case takes up Frank Drummond's story when he decides to leave the telecoms business and return to the US where he starts a new venture to develop a new type of baby bottle. He calls on the designer who he worked with on the one button phone.
The case focuses on the risks and rewards of early-stage investing in a successful emerging market consumer start-up (i.e. non-tech), from seed funding in 2004 to raising expansion capital in 2019.
We observe the founder of Sula Vineyards, a winemaker from the Nasik Valley in India, as he makes decisions about external fundraising. Case (A) takes the seed investor perspective.
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Reference 5668
Published 25 Jan 2010
Topic Entrepreneurship
Region Asia
Industry Venture Capital, Food and Beverages Production, Wine and Spirits
The case focuses on the risks and rewards of early-stage investing in a successful emerging market consumer start-up (i.e. non-tech), from seed funding in 2004 to raising expansion capital in 2019.
We observe the founder of Sula Vineyards, a winemaker from the Nasik Valley in India, as he makes decisions about external fundraising. Case (A) takes the seed investor perspective.
The case focuses on the risks and rewards of early-stage investing in a successful emerging market consumer start-up (i.e. non-tech), from seed funding in 2004 to raising expansion capital in 2019. We observe the founder of Sula Vineyards, a winemaker from the Nasik Valley in India, as he makes decisions about external fundraising. Case (A) takes the seed investor perspective.
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Reference 5668
Published 30 Sep 2019
Topic Entrepreneurship
Region Asia
Industry Venture Capital, Food and Beverages Production, Wine and Spirits
The case focuses on the risks and rewards of early-stage investing in a successful emerging market consumer start-up (i.e. non-tech), from seed funding in 2004 to raising expansion capital in 2019. We observe the founder of Sula Vineyards, a winemaker from the Nasik Valley in India, as he makes decisions about external fundraising. Case (A) takes the seed investor perspective.
The case focuses on the risks and rewards of early-stage investing in a successful emerging market consumer start-up (i.e. non-tech), from seed funding in 2004 to raising expansion capital in 2019. We observe the founder of Sula Vineyards, a winemaker from the Nasik Valley in India, as he makes decisions about external fundraising. Case (A) takes the seed investor perspective.
- By
Reference 5668
Published 30 Sep 2019
Topic Entrepreneurship
Region Asia
Industry Venture Capital, Food and Beverages Production, Wine and Spirits
The case focuses on the risks and rewards of early-stage investing in a successful emerging market consumer start-up (i.e. non-tech), from seed funding in 2004 to raising expansion capital in 2019. We observe the founder of Sula Vineyards, a winemaker from the Nasik Valley in India, as he makes decisions about external fundraising. Case (A) takes the seed investor perspective.