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4 case(s) found.

Too Good To Go: A Surprise Bag that Creates a Win for Business and the Environment

By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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Transitioning to a greener economy often requires significant pain and costs, which makes it difficult for responsible business professionals to build sustainability into their businesses. Can there be a way to achieve sustainability in business without compromising profits and growth?

    Published 18 Sep 2024

    Reference 6894

    Length 19 page(s)

    Topic Strategy

    Region Global

    Industry Food and Beverages Production

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    Too Good To Go: A Surprise Bag that Creates a Win for Business and the Environment

    By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
    Add to cart new
    Transitioning to a greener economy often requires significant pain and costs, which makes it difficult for responsible business professionals to build sustainability into their businesses. Can there be a way to achieve sustainability in business without compromising profits and growth?
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      Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

      By  Pierre Chandon,  Laura Heely,  Fernando Machado
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      Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

        Published 25 Jun 2018

        Reference 6402

        Length 34 page(s)

        Topic Marketing

        Region Global

        Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

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        Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

        By  Pierre Chandon,  Laura Heely,  Fernando Machado
        Add to cart popular extra
        Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.
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          waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

          By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
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          In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

            Published 28 Jun 2019

            Reference 6399

            Length 13 page(s)

            Topic Marketing

            Region Global

            Industry Food and Beverages Production

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            waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

            By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
            Add to cart popular award extra
            In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
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              PopChef: Creating a Tasty Foodtech Business

              By  James Costantini,  Dawn Jarisch
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              PopChef is a start-up foodtech business in the lunchtime food delivery market in Paris. The case centres on the period from launch in 2015 to 2017. PopChef is the first to enter the market with a new business model in France. As other well-funded domestic and international entrants arrive, the market becomes highly competitive market.

                Published 28 May 2018

                Reference 6391

                Length 34 page(s)

                Topic Strategy

                Region Europe

                Industry Food and Beverages Production

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                PopChef: Creating a Tasty Foodtech Business

                By  James Costantini,  Dawn Jarisch
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                PopChef is a start-up foodtech business in the lunchtime food delivery market in Paris. The case centres on the period from launch in 2015 to 2017. PopChef is the first to enter the market with a new business model in France. As other well-funded domestic and international entrants arrive, the market becomes highly competitive market.
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