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3 cases found.
The case charts the success of Chinese hot pot restaurant chain, Haidilao, from humble beginnings to international expansion, with a focus on how an emotion-based culture is created and sustained to deliver high performance. Chinese hot pot – a blend of meat and vegetables - is boiled by customers in a broth and eaten with a variety of sauces.
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Reference 6730
Published 21 Mar 2022
Region Asia
Industry Food and Beverages Production
The case charts the success of Chinese hot pot restaurant chain, Haidilao, from humble beginnings to international expansion, with a focus on how an emotion-based culture is created and sustained to deliver high performance. Chinese hot pot – a blend of meat and vegetables - is boiled by customers in a broth and eaten with a variety of sauces.
Do we have to completely change the way we eat to save the planet? If so, can business lead the way? Case protagonist Sandhya Sriram, a Singapore entrepreneur, is attempting to do just that. With a cofounder, she launches a start-up to ‘grow’ shrimp meat by replicating cells in a lab setting as an alternative to aquaculture settings that pollute the ocean.
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Reference 6706
Published 10 Jun 2022
Topic Responsibility
Region Asia
Industry Food and Beverages Production
Do we have to completely change the way we eat to save the planet? If so, can business lead the way? Case protagonist Sandhya Sriram, a Singapore entrepreneur, is attempting to do just that. With a cofounder, she launches a start-up to ‘grow’ shrimp meat by replicating cells in a lab setting as an alternative to aquaculture settings that pollute the ocean.
This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
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Reference 6640
Published 19 Apr 2022
Topic Marketing
Region Europe
Industry Food and Beverages Production
This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.