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    7 cases found.

    Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

    By  Pierre Chandon,  Laura Heely,  Fernando Machado
    Add to cart popular extra
    Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

      Published 25 Jun 2018

      Reference 6402

      Topic Marketing

      Region Global

      Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

      View case

      Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

      Add to cart popular extra
      • By  Pierre Chandon,  Laura Heely,  Fernando Machado
      • Reference 6402

      • Published 25 Jun 2018

      • Topic Marketing

      • Region Global

      • Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

      Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.
        View case

        waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

        By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
        Add to cart extra
        In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

          Published 28 Jun 2019

          Reference 6399

          Topic Marketing

          Region Global

          Industry Food and Beverages Production

          View case

          waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

          Add to cart extra
          • By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
          • Reference 6399

          • Published 28 Jun 2019

          • Topic Marketing

          • Region Global

          • Industry Food and Beverages Production

          In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
            View case

            PopChef: Creating a Tasty Foodtech Business

            By  James Costantini,  Dawn Jarisch
            Add to cart extra
            PopChef is a start-up foodtech business in the lunchtime food delivery market in Paris. The case centres on the period from launch in 2015 to 2017. PopChef is the first to enter the market with a new business model in France. As other well-funded domestic and international entrants arrive, the market becomes highly competitive market.

              Published 28 May 2018

              Reference 6391

              Topic Strategy

              Region Europe

              Industry Food and Beverages Production

              View case

              PopChef: Creating a Tasty Foodtech Business

              Add to cart extra
              • By  James Costantini,  Dawn Jarisch
              • Reference 6391

              • Published 28 May 2018

              • Topic Strategy

              • Region Europe

              • Industry Food and Beverages Production

              PopChef is a start-up foodtech business in the lunchtime food delivery market in Paris. The case centres on the period from launch in 2015 to 2017. PopChef is the first to enter the market with a new business model in France. As other well-funded domestic and international entrants arrive, the market becomes highly competitive market.
                View case

                Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                By  Pierre Chandon,  Laura Heely
                Add to cart popular award extra
                After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

                  Published 06 Jun 2018

                  Reference 6317

                  Topic Marketing

                  Region Europe

                  Industry Dairy,  Food and Beverages Production

                  View case

                  Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                  Add to cart popular award extra
                  • By  Pierre Chandon,  Laura Heely
                  • Reference 6317

                  • Published 06 Jun 2018

                  • Topic Marketing

                  • Region Europe

                  • Industry Dairy,  Food and Beverages Production

                  After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
                    View case

                    Eastern Condiments Private Limited (A)

                    By  V. (Paddy) Padmanabhan,  Indira Pant
                    Add to cart popular extra
                    Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

                      Published 23 Jun 2014

                      Reference 5981

                      Topic Marketing

                      Region Asia

                      Industry Food and Beverages Production

                      View case

                      Eastern Condiments Private Limited (A)

                      Add to cart popular extra
                      • By  V. (Paddy) Padmanabhan,  Indira Pant
                      • Reference 5981

                      • Published 23 Jun 2014

                      • Topic Marketing

                      • Region Asia

                      • Industry Food and Beverages Production

                      Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.
                        View case

                        Handpresso (A)

                        By  Anne-Marie Carrick,  Manuel Sosa,  Babette Strousse
                        Add to cart popular extra
                        Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path. The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.

                          Published 29 Nov 2011

                          Reference 5841

                          Topic Entrepreneurship

                          Region Global

                          Industry Consumer Goods,  Food and Beverages Production

                          View case

                          Handpresso (A)

                          Add to cart popular extra
                          • By  Anne-Marie Carrick,  Manuel Sosa,  Babette Strousse
                          • Reference 5841

                          • Published 29 Nov 2011

                          • Topic Entrepreneurship

                          • Region Global

                          • Industry Consumer Goods,  Food and Beverages Production

                          Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path. The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.
                            View case

                            Airpork - From Zero to Hero: What Next?

                            By  V. (Paddy) Padmanabhan,  Ulla Fionna
                            Add to cart extra
                            APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development.

                              Published 01 Apr 2003

                              Reference 5094

                              Topic Marketing

                              Region Asia

                              Industry Food and Beverages Production

                              View case

                              Airpork - From Zero to Hero: What Next?

                              Add to cart extra
                              • By  V. (Paddy) Padmanabhan,  Ulla Fionna
                              • Reference 5094

                              • Published 01 Apr 2003

                              • Topic Marketing

                              • Region Asia

                              • Industry Food and Beverages Production

                              APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development.
                                View case

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