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    5 cases found.

    Shiok Meats: Changing the Way we Eat

    By  N. Craig Smith,  Erin McCormick
    Add to cart new
    Do we have to completely change the way we eat to save the planet? If so, can business lead the way? Case protagonist Sandhya Sriram, a Singapore entrepreneur, is attempting to do just that. With a cofounder, she launches a start-up to ‘grow’ shrimp meat by replicating cells in a lab setting as an alternative to aquaculture settings that pollute the ocean.

      Published 10 Jun 2022

      Reference 6706

      Topic Responsibility

      Region Asia

      Industry Food and Beverages Production

      View case

      Shiok Meats: Changing the Way we Eat

      Add to cart new
      • By  N. Craig Smith,  Erin McCormick
      • Reference 6706

      • Published 10 Jun 2022

      • Topic Responsibility

      • Region Asia

      • Industry Food and Beverages Production

      Do we have to completely change the way we eat to save the planet? If so, can business lead the way? Case protagonist Sandhya Sriram, a Singapore entrepreneur, is attempting to do just that. With a cofounder, she launches a start-up to ‘grow’ shrimp meat by replicating cells in a lab setting as an alternative to aquaculture settings that pollute the ocean.
        View case

        Does a Brand Need a Purpose? Unilever Hellmann's versus Kraft Heinz Mayonnaise

        By  Mariana Hortega,  Paulo Albuquerque,  Anne-Marie Carrick,  Andrew Lee
        Add to cart new extra
        This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.

          Published 19 Apr 2022

          Reference 6640

          Topic Marketing

          Region Europe

          Industry Food and Beverages Production

          View case

          Does a Brand Need a Purpose? Unilever Hellmann's versus Kraft Heinz Mayonnaise

          Add to cart new extra
          • By  Mariana Hortega,  Paulo Albuquerque,  Anne-Marie Carrick,  Andrew Lee
          • Reference 6640

          • Published 19 Apr 2022

          • Topic Marketing

          • Region Europe

          • Industry Food and Beverages Production

          This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
            View case

            Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

            By  Pierre Chandon,  Laura Heely
            Add to cart popular award extra
            After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

              Published 06 Jun 2018

              Reference 6317

              Topic Marketing

              Region Europe

              Industry Dairy,  Food and Beverages Production

              View case

              Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

              Add to cart popular award extra
              • By  Pierre Chandon,  Laura Heely
              • Reference 6317

              • Published 06 Jun 2018

              • Topic Marketing

              • Region Europe

              • Industry Dairy,  Food and Beverages Production

              After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
                View case

                Billionaire's Curse: Gun-based Succession Planning for a Bangkok Market

                By  Morten Bennedsen,  Brian Henry,  Yupana Wiwattanakantang
                Add to cart
                The case highlights the infighting within a Thai family who own and operate a fresh-food market stall business in Bangkok. The case explores the depths to which the Thammawattana dynasty sank in order to keep control of a profitable cash-in-hand business that had made the matriarch, Suwapee Thammawattana, a billionaire by the time of her death at age 65.

                  Published 24 Mar 2016

                  Reference 6195

                  Topic Family Business

                  Region Asia

                  Industry Food and Beverages Production,  Tobacco

                  View case

                  Billionaire's Curse: Gun-based Succession Planning for a Bangkok Market

                  Add to cart
                  • By  Morten Bennedsen,  Brian Henry,  Yupana Wiwattanakantang
                  • Reference 6195

                  • Published 24 Mar 2016

                  • Topic Family Business

                  • Region Asia

                  • Industry Food and Beverages Production,  Tobacco

                  The case highlights the infighting within a Thai family who own and operate a fresh-food market stall business in Bangkok. The case explores the depths to which the Thammawattana dynasty sank in order to keep control of a profitable cash-in-hand business that had made the matriarch, Suwapee Thammawattana, a billionaire by the time of her death at age 65.
                    View case

                    Airpork - From Zero to Hero: What Next?

                    By  V. (Paddy) Padmanabhan,  Ulla Fionna
                    Add to cart extra
                    APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development.

                      Published 01 Apr 2003

                      Reference 5094

                      Topic Marketing

                      Region Asia

                      Industry Food and Beverages Production

                      View case

                      Airpork - From Zero to Hero: What Next?

                      Add to cart extra
                      • By  V. (Paddy) Padmanabhan,  Ulla Fionna
                      • Reference 5094

                      • Published 01 Apr 2003

                      • Topic Marketing

                      • Region Asia

                      • Industry Food and Beverages Production

                      APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development.
                        View case

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