2 case(s) found.
This case study can be used as a stand-alone case or in conjunction with INSEAD case study "Brazile Telecom".
This case takes up Frank Drummond's story when he decides to leave the telecoms business and return to the US where he starts a new venture to develop a new type of baby bottle. He calls on the designer who he worked with on the one button phone.
Reference 5778
Published 29 Mar 2011
Length 9 page(s)
Topic Entrepreneurship
Region North America
Industry Food and Beverages Production
This case study can be used as a stand-alone case or in conjunction with INSEAD case study "Brazile Telecom".
This case takes up Frank Drummond's story when he decides to leave the telecoms business and return to the US where he starts a new venture to develop a new type of baby bottle. He calls on the designer who he worked with on the one button phone.
