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The case describes the turnaround of the Kuwaiti company ABC from a moribund bottler of carbonated drinks for Canada Dry to a successful independent competitor in the market for juices and bottled water.
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Reference 5647
Published 28 Jun 2011
Topic Strategy
Region Middle-East
Industry Food and Beverages Production
The case describes the turnaround of the Kuwaiti company ABC from a moribund bottler of carbonated drinks for Canada Dry to a successful independent competitor in the market for juices and bottled water.