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18 case(s) found.
This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
Reference 6640
Published 19 Apr 2022
Length 9 page(s)
Topic Marketing
Region Europe
Industry Food and Beverages Production
This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
PopChef is a start-up foodtech business in the lunchtime food delivery market in Paris. The case centres on the period from launch in 2015 to 2017. PopChef is the first to enter the market with a new business model in France. As other well-funded domestic and international entrants arrive, the market becomes highly competitive market.
Reference 6391
Published 28 May 2018
Length 34 page(s)
Topic Strategy
Region Europe
Industry Food and Beverages Production
PopChef is a start-up foodtech business in the lunchtime food delivery market in Paris. The case centres on the period from launch in 2015 to 2017. PopChef is the first to enter the market with a new business model in France. As other well-funded domestic and international entrants arrive, the market becomes highly competitive market.
The case goes back in time to the ‘golden age’ of Absolut when contemporary artists like Andy Warhol and Keith Haring painted the unusual bottle to the amazement of the global arts community. The nearly accidental collaboration with artists in the glorious years turned the brand into a must-have aspirational drink to be consumed at chic bars and art fairs.
Reference 6375
Published 26 Mar 2018
Length 33 page(s)
Topic Marketing
Region Europe
Industry Wholesale, Food and Beverages Production
The case goes back in time to the ‘golden age’ of Absolut when contemporary artists like Andy Warhol and Keith Haring painted the unusual bottle to the amazement of the global arts community. The nearly accidental collaboration with artists in the glorious years turned the brand into a must-have aspirational drink to be consumed at chic bars and art fairs.
The case highlights a failed attempt to ‘liberate’ management and employees from traditional business practices at a factory in France. It closely follows the events that took place at Poult during a 10-year period that began in 2006.
Reference 6332
Published 30 Oct 2017
Length 16 page(s)
Region Europe
Industry Food and Beverages Production
The case highlights a failed attempt to ‘liberate’ management and employees from traditional business practices at a factory in France. It closely follows the events that took place at Poult during a 10-year period that began in 2006.
After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
Reference 6317
Published 06 Jun 2018
Length 16 page(s)
Topic Marketing
Region Europe
Industry Dairy, Food and Beverages Production
After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
The first of this two-part case, “Principled Capitalism”, analyses the unique values-based leadership practised for 186 years by the Cadbury owners, particularly how its strongly Quaker-inspired leaders developed a unique socially-engaged form of capitalism. Through the history of the Cadbury family, it describes the global development of the chocolate industry.
Reference 5986
Published 27 Jul 2015
Length 16 page(s)
Topic Family Business
Region Europe
Industry Food and Beverages Production
The first of this two-part case, “Principled Capitalism”, analyses the unique values-based leadership practised for 186 years by the Cadbury owners, particularly how its strongly Quaker-inspired leaders developed a unique socially-engaged form of capitalism. Through the history of the Cadbury family, it describes the global development of the chocolate industry.
The first of this two-part case, “Principled Capitalism”, analyses the unique values-based leadership practised for 186 years by the Cadbury owners, particularly how its strongly Quaker-inspired leaders developed a unique socially-engaged form of capitalism. Through the history of the Cadbury family, it describes the global development of the chocolate industry.
Reference 5986
Published 27 Jul 2015
Length 9 page(s)
Topic Family Business
Region Europe
Industry Food and Beverages Production
The first of this two-part case, “Principled Capitalism”, analyses the unique values-based leadership practised for 186 years by the Cadbury owners, particularly how its strongly Quaker-inspired leaders developed a unique socially-engaged form of capitalism. Through the history of the Cadbury family, it describes the global development of the chocolate industry.
The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
Reference 5757
Published 25 Mar 2014
Length 13 page(s)
Topic Marketing
Region Europe
Industry Food and Beverages Production
The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
Ararat, the largest brand of brandy in Russia, with an enviable 32% market share and a long history, is one of the jewels in Pernod Ricard Russia’s alcoholic beverage portfolio. After a recent product update, five key questions need to be answered: 1. Which consumer segment(s) should Ararat be targeted at? 2. What should be the brand platform? 3.
Ararat, the largest brand of brandy in Russia, with an enviable 32% market share and a long history, is one of the jewels in Pernod Ricard Russia’s alcoholic beverage portfolio. After a recent product update, five key questions need to be answered: 1. Which consumer segment(s) should Ararat be targeted at? 2. What should be the brand platform? 3.
The case charts the past decade of online grocery retailing at Tesco.com and the development and launch of the non-food operation “Tesco Direct”. Tesco implemented a unique fulfillment model by using its vast network of bricks-and-mortar supermarkets across the UK to pick the items ordered by online customers.
Reference 5465
Published 29 Oct 2007
Length 22 page(s)
Topic Strategy
Region Europe
Industry Retail, Food and Beverages Production
The case charts the past decade of online grocery retailing at Tesco.com and the development and launch of the non-food operation “Tesco Direct”. Tesco implemented a unique fulfillment model by using its vast network of bricks-and-mortar supermarkets across the UK to pick the items ordered by online customers.
During the Fall of 2000, while stock market conditions were rapidly deteriorating, Interbrew, the world's second largest brewer, succeeded an impressive 14.1 billion euros initial public offering on Euronext Brussels, raising 3.25 billion euros to refinance its recent 3.6 billion euros acquisition of UK's second largest brewing company, Bass Brewers.
Reference 5106
Published 01 May 2003
Length 30 page(s)
Topic Economics & Finance
Region Europe
Industry Food and Beverages Production
During the Fall of 2000, while stock market conditions were rapidly deteriorating, Interbrew, the world's second largest brewer, succeeded an impressive 14.1 billion euros initial public offering on Euronext Brussels, raising 3.25 billion euros to refinance its recent 3.6 billion euros acquisition of UK's second largest brewing company, Bass Brewers.
The case analyses the failed introduction of genetically modified organisms (GMO) in Europe by Monsanto. Showing how a favourable context (the legacy of mad-cow disease) made it relatively easy for consumer groups and environmentalists to wage successful anti-GMO campaigns in Europe, the case examines how Monsanto attempted to deal with its image problem and how the company's efforts backfired.
Reference 4932
Published 01 May 2001
Length 14 page(s)
Topic Strategy
Region Europe
Industry Food and Beverages Production
The case analyses the failed introduction of genetically modified organisms (GMO) in Europe by Monsanto. Showing how a favourable context (the legacy of mad-cow disease) made it relatively easy for consumer groups and environmentalists to wage successful anti-GMO campaigns in Europe, the case examines how Monsanto attempted to deal with its image problem and how the company's efforts backfired.
